Univision is out with another ad in partnership with the Obama administration. This time, U.S. taxpayer dollars are being spent for Univision morning show weatherwoman Ximena Córdoba to exhort beneficiaries of President Obama’s Deferred Action for Childhood Arrivals (DACA) program to renew the permits exempting them from deportation proceedings for another two years.
“If you are a young undocumented and fulfill the following requirements, you are on time to apply for DACA and obtain your work permit,” says the network’s glamorous weatherwoman, who ticks off the eligibility requirements and points viewers to the U.S. Citizenship and Immigration Services website for more information.
“You must renew your DACA 120 days before it expires,” Córdoba instructs the undocumented target population in the slick 30-second spot. The original DACA permits, which currently benefit approximately 560,000 unauthorized people in the United States, are valid for two years and were first made available by the Obama administration during the 2012 presidential election campaign.
Tellingly, the new ad combines the DACA permit renewal campaign with ObamaCare enrollment promotion. The closing screenshot features Univision’s ObamaCare enrollment website, asegurate.com, and credits the California Endowment as the ad’s sponsor.